AJ Styles has been WWE since defeating Dean Ambrose at Backlash and has had a solid run as champ so far.
It’s being reported that AJ Styles is expected to be a face by WrestleMania 33. The reason being is with Styles being a heel character, he’s eventually going to run out of good guys to face on the SmackDown Live roster.
With Styles being a good guy, this opens up a new window of opponents.
It’s worth noting that another huge aspect of Styles’ face turn is merchandise sales. When AJ first debuted in January, his merchandise sales went through the roof.
This is believed to be a big factor in turning the current champion.